Guest Posting Outreach: How to Get Your Post Published

Guest Posting Outreach

Table of Contents

Blogging is a way to share your ideas with the world; it is a way to generate money as well.

Nowadays, blogging website owners are searching for guest bloggers because they can help them increase their brand profile, which can benefit SEO (and their overall marketing plan). 

Guest posting may be tough and disappointing. For the guest writers, the competition is very high, creating difficulty in choosing a relevant website.

So, you must prove your talent to the world; your work must indicate why you should be chosen. The first step in creating a successful guest post campaign is to plan. With a smart plan, you should contact the relevant blog owner, write material, and submit it for publication.

Mark Trapghan stated how his temple Consulting partner Eric Enge developed a whole internet reputation by posting “authoritative guest posts for highly trusted blogs.”

In this guest blogging guide, we’ll explain why you should invest time in this advertising strategy. Then we’ll show you how to publish your very first guest article. Let’s get started!

Read | Guest Posting Guidelines

How to Publish Your First Guest Post in 5 Easy Steps

How to Publish Your First Guest Post

It does take some time and effort to correctly post a guest article. Popular blogs frequently receive a large number of emails and posts. The following guest blogging guide will help you to take the most important steps and actions to increase your chances of success.

1. Set An Objective For Your Guest Post

Set An Objective For Your Guest Post

Even while being conversational is the best method to get people interested in your blog, you’ll have a far greater chance of receiving a “yes” if you have a guest post proposal for them.

It doesn’t have to be your most original concept ever to blow their head. However, it should appear relevant to their target audience. By doing this, bloggers are likelier to think you’re serious about your actions. The main objective for your guest post should be the following:

  • Increasing your credibility and popularity in your niche.
  • Increasing traffic to your website.
  • Informing people about a new product, service, or other significant development.

2. Investigate the People to Whom You Will Be Reaching Out

Investigate the People to Whom You Will Be Reaching Out

Cold outreach relies on contacting the right person. As with sales, putting effort into outreach will benefit your campaign the best. There’s no use in reaching out to someone who isn’t interested in what you’re giving, so increase your likelihood by doing some initial research.

So here are some easy tips that you need to know:

  • Ensure you understand what the brand promotes or supports and how it relates to your business.
  • Do they welcome guest posts? Even if they don’t, it’s worth trying. Even if a company has never taken one before, it might be inspired to test you out.
  • Browse through the blog to understand the tone and think about how you can contribute.
  • Understand the blog’s readership; age groups, interests, and occupations are all important factors. Then, demonstrate to your prospect that you can develop material that will appeal to their target audience.
  • Investigate the person you’re attempting to email. Go through their social media profiles (LinkedIn, Facebook, etc.) and utilize that data to build your message. And send them a message through email. Once again, social media is ideal for this. If they promote a post, drop a like and comment in the blog comments. They may remember your name when you send your email, improving the likelihood of viewing your proposal.

3. Submit Your Synopsis to the Owner Through E-mail

Submit Your Synopsis to the Owner Through E-mail
  • Understand the guest post guidelines and guest blogging preferences before submitting your guest post to a blog.
  • Investigate your target blog and its readers to ensure your content marketing plan is relevant to their interests. Create guest post ideas to attract the blog’s readers and provide them with the best content.
  • Once you’ve decided on a topic, propose the idea to the blog owner and submit the guest blog post via the blog owner’s chosen method, such as an email address or a post submission form. When submitting, fill out all the needed form areas and a well-written author profile with relevant links but no affiliate links. 
  • Keep in touch with the blog owner or editor after submitting to boost your chances of acceptance. Following these steps, you may submit hundreds of guest posts to boost your internet visibility and further your marketing goals.

4. Wait For a Response And Revisions From the Owner

Wait For a Response And Revisions From the Owner

After submitting your guest post following the guidelines, you may receive feedback from the blog owner or editor. The owner can give ideas for editing the blog. These changings must be made before the publishing of your work.

During this phase, it is important to do revisions to increase the quality of your article. After making the necessary changes, you can resubmit the post for approval by the blog’s owner or editor.

This step confirms that your guest post fulfills the blog’s quality criteria and adds value to its material. You can get benefits such as referrals, direct traffic, and many more using these step-by-step steps for guest blogging.

5. Promote a Previously Published Guest Post

Promote a Previously Published Guest Post

Your submitted post will be edited and published on the target blog if all goes well. Yet, your work isn’t done.

To get the most out of your guest post, make sure as many people as possible view it. As a result, the final step in our guest blogging tutorial is to promote the content once it has been published.

You can accomplish this by:

  • Make a brief post on your blog, inform readers of the new content, and provide a link to them.
  • Sharing the post on all of your social media accounts.
  • Sending an email to your email subscription list.

In addition, keep an eye on the post while it’s still new and answer as many reader comments as possible. Connecting with the blog’s viewers is the best method to keep your guest post active longer.

Practise Makes a Man Perfect

The more you write a guest blog and analyze your efforts, the better your outcomes will be.

It’s also crucial not to get disheartened if your first attempts fail. SEO and marketing are competitive fields, so don’t expect all of your goals to come true overnight!

Instead, track how each of your initiatives performs, discuss what you can do differently, then put those ideas into action the next time. You’ll eventually find a strategy that regularly works for you.


A study of SEMRush, reveals that 53% of digital marketing specialists say that guest blogging is the most effective way to build a backlink profile.

Email Sample to Send To Blogging Website Owner

Dear ( blogging site owners name)

I hope you will find this email epistle in a good mood. I want to ask about the opportunity of submitting a guest post about digital advertising to your blog.

As an online advertising specialist with over five years of experience, I can give your readers important insights and effective tips. My proposed topic, “How to Build a Successful Social Media Strategy for Your Business,” would address the important parts of a successful digital marketing plan, such as learning self-efficacy, audience targeting, content development, and analytics.

I can write an 800-1000-word article with relevant photos and examples. I will ensure that the post is entertaining and targeted to the needs and preferences of your target audience.

Please let me know if you are interested in my proposal, and I will gladly send more samples or a document for your approval.


(your name)

Final Words:

In this article, you have learned to set an objective, reach the target blogging site owner, develop and submit a synopsis, and promote your guest post. Submitting a guest post for a blog is not as tough as it may appear. Following these steps will increase your chances of getting a selection by the website’s owner.

Good Luck!

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