Link Building Metrics: How To Measure The Success Of Link Building

Link Building Metrics

Table of Contents

There are multiple link building metrics to measure the success of link building. These metrics help you to keep your campaign on track. This way, you can know whether you go with this link building approach or not. These metrics also help in link profile analysis, and you know your competitors’ strategies.

As you know, Link building is a vital part of any successful SEO strategy. It’s essential to drive more traffic, increase your visibility in search engine results pages, and improve your website rankings. 

But how do you know if your link building efforts are paying off? If you’re eager to know the answer to this question, keep reading this blog and learn about some white hat link building techniques.

Here we will discuss the link building metrics that will help you determine the success of your campaign. Let’s start with a better understanding. 

Domain Authority 

Domain Authority 

Domain authority is one of the most important link building metrics to measure the success of your campaign. A high domain authority represents that your website ranks high in search engine results pages. 

A domain authority score ranges from 0-100. Your website’s domain authority depends on the quality of incoming links, the age of your domain, anchor text diversity, and more. You can easily check the domain authority by using Moz

If your link building strategy is good enough, it will increase domain authority. Remember, domain authority takes time and effort but with the right strategies. If you want to monitor the progress of link building efforts, you need to check the domain authority. 

Page Authority 

Page Authority 

Page authority is an important link building metric for measuring the success of your efforts. It measures how well a page is likely to rank on search engines.

Besides, you also can assess the strength of backlinks pointing to that page. When you check the page authority of your website, you can determine which links are helpful to achieve higher rankings in SERPs. 

Remember, if you observe a sudden drop in page authority, you should understand that your SEO activity is wrong. If you monitor the page authority regularly, you can stay ahead of any potential issues with your link building efforts.

Consider Page Rank 

Page rank helps Google to decide which websites are the most relevant and important on a particular topic. Google calculates PageRank based on the number and quality of links pointing to a web page. It ranges from 0-1. If your website gets 1 rank, it means it will top the results on the search engine. But it isn’t permanent. You need to update your content over time. 

This way, people get accurate and up-to-date information when they search online. Having a good page rank also helps your website get online visibility and potential traffic. 

If you want to know about PageRank, you can use Google Toolbar. But due to some updates by Google, many experts don’t consider it a link-building metric. But you can’t ignore it at all. 

Focus on Anchor Text 

Focus on Anchor Text 

Anchor text is a clickable text of a hyperlink. It’s important for link building because it gives search engines hints about the content of the linked page. 

Anchor texts tell Google what pages are about and how relevant they are for certain queries. To measure your link building success, you should pay attention to the anchor text on your links.

But you should avoid building several anchor texts. Before Penguin Update by Google, if you stuff your content with multiple anchor texts, it will harm your overall search engine ranking.

Remember one thing; you should try to place the anchor text naturally. It will not help you as you want if you don’t do it. In other words, it will be considered spam to some extent. 

Finally, you should put all links to your website containing keyword-rich anchor texts that accurately describe their destination pages. 

Growth of Referring Domains 

Growth of Referring Domains 

If you want to check the success of your link building, you must focus on another important link building metric, referring domain. For this, you need to track the number of referring domains over time. This way, you can know whether you are in the right direction. 

Tracking referring domains also helps you identify any changes or trends in the performance of links. This helps you find which link building tactics are working best for you. 

Besides, by tracking referring domains, you can see what needs improvement. So, when you track a referring domain next time, you can adjust your strategy according to the data collected. 

Trend and Growth of Organic Traffic 

Trend and Growth of Organic Traffic 

Everyone knows link building is a long-term process. It can take months for you to see the results of your efforts. 

But if organic traffic increases with each link, it clearly indicates that your campaign is on the right track. 

No doubt, organic traffic growth is not easy to achieve from link building. But you can make it easier with the help of the best link building strategies. These techniques include researching high-quality backlinks, creating high-quality content, optimizing existing pages for better ranking, and tracking progress through analytics tools like Google Search Console. 

Number of Links 

Regarding the number of links, the quality of these links matters a lot. 

But you need to understand these links are good for your website. Plus, the quality of these links is equivalent to your competitors’ sites. 

In other words, you need to focus on two factors relevance and authority. Relevance means your content should link to a related topic. 

On the other hand, authority means how trustworthy the source is—the higher this score is, the better.

Having high-quality inbound links from trusted sources will improve your website’s credibility with search engines like Google and can contribute to increased rankings. 

Check Root Domains

Check Root Domains

Source: Moz

One way to measure the success of link building is by analyzing the root domains linking back to your site. Root domains are a powerful ranking signal for Google to boost your website’s visibility and relevance. 

If you have quality root domains linking to your site, this can improve its overall ranking. A good link-building strategy is to focus on acquiring multiple links from authoritative sites with high domain authority, as these will offer more value than links from several low-quality sites. 

For example, if Forbes linked to you from two sources, you will get two links connecting to your root domain. The reason for getting a root domain link is you become more credible. 

Keep in mind one thing; you need to monitor root domains regularly. Plus, try to achieve more and more links from other reputed sites. 

Position of Your Page in Google Search 

As you know, every website owner wants to rank in the top 3 positions. But to get this rank isn’t easy. It takes time and effort as well as the right SEO techniques. 

So, the next link building metric is to track your position in Google search results. 

This will help you determine whether or not your efforts are paying off. You can accomplish this by using various SEO tracking tools such as Google Search Console, Ahref, and Moz. These tools provide data about the most searched keywords. Besides, you can know how many people have seen it and where it ranks against competitors’ sites. 

With this information in hand, you can make adjustments to your link building strategy so that it produces more effective results. 

So, to take your website to the next level, you must track your position regularly. 

Relevance of Linking Page 

Relevancy of linking pages matters in the game of optimization. You should make sure the linking page is relevant to your site.  

This means that you should check to see if any keywords or phrases in the linking page’s content align with yours. 

Besides, you need to check out the authority of the linking page. As you have learned, authority depends on rating, PageRank, and backlinks from other websites. You also look for organic traffic; Is this a website people visit? 


To summarize, to check the success of your link building campaign, you must consider the link building metrics mentioned above. 

Remember that having lots of links coming in does not always equate to successful link building, but make sure those links come from reputable sources.

You can use tools such as Ahref, Semrush, Moz, and Majestic to check these link building metrics also you can find some effective link building strategies here. These tools will give you a detailed analysis of the number of referring domains, the quality of those domains, and other important metrics. They will also provide insight into which pages are receiving the most attention from external websites so that you can focus future efforts there. 

Finally, successful link building requires quality links from reputable websites. When reviewing a potential link partner, consider their domain, page authority, and relevancy. 

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