Search engine optimization emerged to the surface with the launch of the first search engine. With the evolution of digital marketing, the importance of SEO increased many folds. So, just having a website is not enough for the business nowadays; one needs to earn the top position for long-term business, visibility and publicity.
Earning a top position is not a piece of cake or effort of a single day. It requires massive endeavours to manipulate many ranking parameters as per Google guidelines, even for years, to get to the top.
Unfortunately, reaching the top is not the end of the story; you need to keep putting in these efforts to optimize many SEO parameters in order to retain the top position.
The most important of these parameters are content, related keywords, security, backlinks, referring domains, auditing and many more.
Each parameter is itself a whole field that requires deep, insightful knowledge of SEO and digital marketing. Thankfully, technical SEO came into being to help websites earn top positions. Let’s see what technical SEO is.
What is Technical SEO?
Technically, SEO optimizes your website’s parameters to improve its ranking and visibility in search engines. As said earlier, SEO is the manipulation of many parameters, so once you optimize all these parameters, you will start appearing in the search engine result pages.
These parameters are site maps, page loading speed, URL, meta tags, navigation system, internal structure and many more.
Benefits of Technical SEO
Technical SEO has many benefits, but we will discuss the top 20 benefits here. Applying these techniques to a website can enhance its ranking and overall performance.
1. Quick Indexing
If your website is technically optimized, it is easy for the search engine to analyze, store and organize it, which is known as indexing.
If your page is not properly optimized, that search engine might be unable to index it in the proper repository. This means your page will not appear in the search engine result pages (SERPs) when a related keyword is searched.
Technical SEO makes sure that all ingredients are incorporated into the website, which helps the search engine understand the niche of a website or page. These ingredients are titles, sub-titles, keywords, URLs, etc.
2. Easy Crawling
Easy crawling is another factor that Google ranks very highly. Google crawls every page of a website for the inbound and outbound links. If these links are easily noticeable, they pass the link juice to the site. Such link juice earns you a better ranking.
So, technical SEO makes sure that your website is easily crawlable. SEO personnel work on a network of internal and external links that look natural and organic. Excessive linking to internal or any single external site harms your ranking.
3. Schema Markup
Search engines communicate with your platform in the form of a code. This code helps the search engine understand your page’s structure and all its attributes.
So, the SEO expert needs to structure your page efficiently so search engines can easily understand and index it. It provides a clue about the page and its content. So, technical SEO experts work to improve the structure of your website for better ranking. This picture shows how one could imply the Schema markup scheme.
4. Improved Core Web Vitals
Core web vitals are the parameters that describe the overall user experience. These vitals are Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS).
- Here, LCP calculates the time the webpage takes to display its largest or heaviest content.
- FID describes the user’s interaction and the web’s response.
- Lastly, FID shows the stability of the content while loading.
SEO tools can be used to generate the core web vital reports. This report will let you know the performance of your website. All these parameters enhance the user experience, and technical SEO critically analyzes these parameters for better user experience.
5. Better Website Structure
It is essential to have a proper structure for your website and each of its pages for a better user experience. Google gives high weightage to the structure of your website while indexing and crawling.
The picture below shows an example of a good structure; as you can see, all the services this website offers are at the top. Technical SEO will help you present your data in a well-structured way.
6. Improved Site Speed
We often get irritated when your site takes time to load and move to the next in the list. A study suggests that if your site’s load speed is more than 2 seconds, your bounce rate will increase by 50%.
So, your site speed should be optimized to increase your visitors’ retention rate. So technical SEO works on your visuals to reduce their size and compress them for easy loading.
Adding too many snippets and videos will also reduce the loading speed. So, SEO personnel try to keep things simple and minimal to increase speed. Load speed also decreases with the increase in traffic, so one needs to anticipate the maximum number of visitors to design the server and other attributes.
7. Mobile Optimization
Mobile is part and parcel of the life of every single person, and over half of the traffic usually comes from smartphones, so if your site is not mobile-friendly, then believe me, you are going to lose a big chunk of your customers, as the survey suggests that 60% of people would not recommend a business if your site is not mobile friendly.
Technical SEO helps you optimize your website so that users have a seamless experience on their mobile devices. They structure the data and its visuals so one does not have to face difficulty opening it on their smartphones.
8. Improved Security
Security and privacy are other aspects that technical SEO improves; 85% of people would not land on a website that they feel is not secure and safe enough. Stats also suggest that about half of the higher-ranking websites have a good and secure security protocol like HTTPS.
People are mindful of their privacy and inclinations and have the right to keep them secret. So, you need to implement the best security protocol to make people feel secure. SEO personnel help to make your site more secure and hack-free.
9. Better Navigation
Smooth and better navigation enhances the user’s experience on a webpage. A poorly designed navigation system is frustrating and increases the bounce rate. If your webpage does not have the navigation button at the proper locations, then it is frustrating.
Technical SEO enhances the user experience by providing multiple points to go back and forth to the home page. It considers the user mobility over the webpage and designs accordingly.
10. Good Internal Linking
An internal network of links helps to allow the reader to read more about the relevant topics. It enhances the user’s retention time and also decreases the bounce rate.
It also helps to avoid the duplication of content on your page. Google also gives value to your internal network of links. At the same time, it is also necessary to keep these links natural.
Do not try to force them so they look unnatural and irritating. SEO personnel critically review the content and build the links as per the needs and requirements of the topic flow. The picture below shows the internal link at the end of a paragraph.
11. Lower Bounce Rate
Bounce rate is the percentage of visitors that leave the website after visiting only one page. The higher the bounce rate, the lower your ranking will be. So, SEO persons need to work on how to keep engaging the visitors to increase the bounce rate. Awesome content and a good structure of internal links lower the bounce rate.
Technical SEO experts work on navigation, internal network of links, visuals, etc., to keep the visitor engaged at their site. Lowering a bounce rate requires working on multiple parameters for better user experience and availability of the related information with just a click.
12. Improved Website Traffic
Heavy traffic on your website means heavy business. More than 60% of SEO experts believe that generating traffic is one of the most difficult tasks on SEO.
That’s why SEO works on parameters like backlinks, online deals, social media links, publicity events, meetups and many more to get more traffic to your page.
Stats suggest that more than 50% of the website traffic comes from the keyword search. So, SEO personnel must work to attract new and retain old visitors to increase traffic.
13. SEO friendly URL
URL should be smart, memorable and clean for better visibility and sharability. Long URLs full of characters, numbers, and irrelevant keywords are not good for your site and might lead to wrong indexing.
While crawling and indexing your site, Google takes a deep and critical look at it for better indexing. If these URLs are not related to your niche, then there is a high chance that you might land in the wrong indexing.
SEO experts work to generate SEO-friendly URLs that are short, relevant, stuffed with relevant keywords, and secure. A typical example of a Good URL is mentioned below;
14. Backlink Analysis
Backlinks are the backbone of SEO; more backlinks mean more traffic. Google also considers the backlinks in its highly rated parameters for the ranking calculation.
Backlink analysis is an integral part of SEO. It provides information on the quality and quantity of backlinks, as both are important in the ranking.
It also provides information on referring domains and their authority, as authoritative referring domains pass more juice than low-authority platforms.
It also provides information on spammy and broken links, where the former must be removed as it harms your reputation and later needs to be replaced with a new related link.
So, SEO experts work on the quality and quantity of your links and try to get you more links for your and repair the broken links for a better ranking. They try to get more diversified backlinks for improved ranking.
Whenever one revamps its platform, changes the URL, removes a page and moves to a new location, it is necessary to add the redirect to the new location at the old address so your visitor can access the content hassle-free.
These redirects are an essential part of the SEO work. It makes sure that your visitors remain engaged with your platform and that they do not have to suffer due to the redirects.
16. Dofollow and Nofollow Links
There are links that you do not want to be included in your ranking, or you think these might cause harm to your sites, so you simply categorize them as nofollow in your HTML coding to tell Google that you do not own them and these should be disregarded in the ranking.
These links are usually in the comments section of a blog, as people paste the spammy and malicious links in these sections. Rather than auditing every link, one can simply tag them as nofollow. This simple SEO work can save you from penalization and a ranking decrease.
17. Snippets Indexing
Since the invention of Google Lens, snippets and videos have become even more important, as Google started showing them in their search results.
This invention has revolutionized the whole digital world, as people have started to embed HD pictures and videos in their content. This has also increased the workload of the SEO, as these snippets and videos should be crawlable and indexable to appear in Google searches.
18. Website Auditing
A periodic performance audit is necessary for your platform to check the performance of your website. It also lets you know whether your platform meets Google’s standards or not.
This auditing provides information on your keywords’ relevancy, link compatibility, referring domains, bounce rate, retention rate, traffic rate, geolocation of the visitors and many more.
SEO personnel perform this auditing to monitor your progress and take the corrective measures and necessary action to improve your platform’s ranking.
19. Competitive Analysis
In the marathon of the business, if you do not know the strengths and weaknesses of your competitors, then you can not train yourself for the competition.
SEO tools help you provide relevant information about your competitors to anchor your SEO strategy. It gives you the opportunities which your competitors have not explored yet. It also guides you to outclass your competitors in its strong points.
So, SEO experts also run the analysis of your competitors for precise and better SEO strategies to rank you higher in the SERPs.
20. Increase Search Engine Ranking
If you have zero knowledge of SEO and ask for one parameter that you should check to decide whether your SEO strategy is working, then it should be ranking in the SERPs.
If your ranking improves with time, you are going in the right direction, as the whole SEO is fighting to get the platform to the top position. So, the prime and most essential benefit of technical SEO is that it takes you to a better position in the ranking process.
Technical SEO is the foundation of many other SEO-related works. If your foundation is strong, other SEO-related works, like on and off-page SEO, will work better. So, one needs to invest in the technical SEO for better visibility and publicity.
Following is a summary of the benefits of technical SEO.
- It helps you organize your website so that Google can easily crawl and index it.
- It helps you to structure your websites to increase the user experience by optimizing the navigation structure and improving the loading speed.
- It helps you to build a more secure platform.
- It helps to reduce the bounce rate by implementing the internal link network and redirecting dead or dormant pages.
- It helps you to perform an audit of your platform and analyze your competitors’ strategies to tailor your future business strategies.
- Last but not least, it improves your ranking in the SERPs.
About The Dlinx Outreach
Dlinx Outreach is an SEO agency that formulates a customized SEO strategy to earn you unbeatable publicity, visibility, ROI, indexing, popularity and long-term business. Dlinx offers services like technical SEO, web development, link building, content marketing and many more. Feel free to contact us for further information.
Frequently Asked Question
What is Technical SEO?
It optimizes website parameters like load speed, bounce rate, web vitals and many more to get better visibility and ranking.
How does Google Index its pages?
Google crawls on websites, URLs, and pages and indexes them in the relevant repository based on the keywords used in these. It will show these pages whenever a word relevant to your pages is searched.
How important is the user experience in ranking?
The better the user experience, the better your ranking will be. If a user is frustrated or irritated by the structure of your webpage or navigation options, it will lower your ranking.
Can technical SEO help make the platform secure?
SEO needs to use the best security protocol, like HTTPS, to make it secure and safe.
Can Dlinx outreach help you with Technical SEO?
Yes, Dlinx is an SEO agency that can also help you with technical SEO.
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