Does Google Rank ChatGPT Content?

Does Google Rank ChatGPT Content

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Artificial intelligence, or AI, is the talk of the town. With the creation of ChatGPT and Google’s Bard, the use of AI for content creation has increased manyfold. So, SEO experts are curious whether Google indexes and ranks AI-generated content.

Technically, Google does rank the AI-generated Content, but that content would not rank higher as it lacks originality, emotions, personal experience, and valid backlinks for citation. Following is the Google’s statement about the AI-generated Content in February 2023;

At Google, we’ve long believed in the power of AI to transform the ability to deliver helpful information. In this post, we’ll share more about how AI-generated content fits into our long-standing approach to showing helpful content to people on Search.

This statement clearly shows that Google supports the AI-generated Content. But is the content generated by ChatGPT worthy of outperforming?  We will try to answer this question in the subsequent sections. First, let me explain what is ChatGPT and how it works.

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What is ChatGPT?

ChatGPT is an AI-based bot that can respond to your queries based on information that it collects from different sources on the internet. It can also generate content like essays, posts, articles, blogs, and even codes in different computer languages.

ChatGPT was founded by OpenAI, an AI research company, in 2022. This software uses a specialized algorithm based on the neural network and machine learning model. This bot collects a significant amount of data to answer the questions. Currently, GPT-4 is being used, and it can write up to 25,000 words on any topic.

Although ChatGPT can be used for educational purposes, answering queries, writing codes and content creation is the most widely used feature of ChatGPT.

What is ChatGPT

History of  ChatGPT

  • OpenAI released a demo version of ChatGPT in November 2022, which went viral immediately because of its accessibility and usability. It was so famous around the globe that it touched a mammoth figure of one million users within five days.
  • Before ChatGPT, OpenAI launched GPT-1 (Generated pre-trained transformer) in June 2018, based on 117 million parameters.
  • In February 2019, an improved GPT version named GPT-2 was released, incorporating the 1.5 billion parameters.
  • The work on improvement continued until GPT-3 was launched in June 2020 with a staggering 175 billion parameters.
  • GPT-4 is the latest version of the GPT, which can increase the accuracy with facts and statistics, less probability of generating offensive content, and more real-time internet surfing.

Like other products of the IT industry, the evolution process of ChatGPT is continuing, and the future seems to be dominated by AI-based products.

What Google Looks in the Content

What Google Looks in the Content

Before discussing ChatGPT and its ability to create content, we must understand what Google looks inside the content that ranks high in the SERPs. There is no doubt that Google prefers quality over quantity and there are 4 major attributes of content that Google gives high value in the ranking process.

These four are abbreviated as E-E-A-T, which means expertise, experience, authoritativeness, and trustworthiness.

Expertise: It shows how much experience one has in a particular field. More experience and expertise will enhance the content with the hands-on experience. It will also help to add more insightful and informative content for the visitor.

Experience: Given that the new “E” in E-A-T now signifies “experience,” artificial intelligence falls short of meeting the quality standards for specific content types that demand human experience. Google is currently addressing this matter internally and has not yet established a policy regarding it.

Authoritativeness: More experience means more authority among your peers and more authority brings in more backlinks. So, having a large number of backlinks enhances your authority.

Trustworthiness: Real stories and honest information are another factor that Google ranks very highly.

As a matter of fact, Google counts many factors in the content before indexing it, but these three are more important.  The problem with AI is that it uses the already available data to produce its content. So, all three content attributes are difficult to find in AI.

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Benefits of Using ChatGPT

Benefits of Using ChatGPT

Despite lacking emotion, experience, and new ideas, ChatGPT is still beneficial in many ways for both SEO and non-SEO specialists. Following are some of its benefits.


ChatGPT provides you with some quick information in less than ten seconds. Its automated and quick response helps understand a topic or skim through the main ingredients of a topic.

Literature Survey

It is beneficial for the literature survey of a topic. It gives a quick summary along with its citation for understanding. It provides enough data about what has been done in a particular topic or a niche.

Improves Content Quality

While writing about a topic, you need to read five or ten different articles to have an idea of what people are writing and what points are missing. Similar information can also be grasped from the ChatGPT, as it gives you all the details.

You can also ask ChatGPT to improve your content, make it error-free, and improve its language. So, you can turn an ordinary-looking text into an awesome piece of writing.

We asked ChatGPT to rephrase a part of one of our published blogs and the result is awesome.

Improves Content Quality

Provides Heading

It also helps to build the heading of a topic to add text within it. It helps to build the layout of your topic. This is good for the newbies in content writing.

The picture below is part of the article created by ChatGPT about “on page SEO”. Look how beautifully it has created the headings.

Provides Heading

Cost Effective

ChatGPT gives some good pieces of information free of cost. You do not have to pay for the subscription at different sites to collect data and statistics. Moreover, the basic version of  ChatGPT is free, allowing 30 daily messages.

Market Research

ChatPGT can help generate futuristic trends, product design, and consumer behavior. It helps to generate the market survey for decision making.

Improves User Experience

ChatGPT provides a Human-Like interaction, which enhances the user experience by inculcating informative and updated information.  

24/7 Support

ChatGPT is available around the clock. So, it helps students, experts, and even companies to support their clients around the clock.


ChatGPT is very diverse as far as its application is concerned. It has been used by middle school students to even PhD students. Faculty and even companies benefit from it. It helps with assignments, creating content, a quick topic summary, and answering customers’ queries.

Multilingual Interaction

You do not have to be an expert in English to use ChatGPT, as it can communicate in multiple languages. This helps reach the international community for interaction and improving user experience.

We translated the part of this topic into French by using ChatGPT.

Multilingual Interaction

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Disadvantages of Using ChatGPT

Despite many advantages, there are still some points that one needs to be mindful of before using ChatGPT.

Disadvantages of Using ChatGPT


Since ChatGPT is based on machine learning and already available data, it does not have any mechanism to validate the data. So, there is an equal chance that the data ChatGPT is presenting has some misinformation, as there is a lot of misinformation on the internet on different topics.

So, one needs to be very careful while reporting the stats in an article or research paper generated by ChatGPT, and they must be verified independently before publishing and reporting.

Limited Control

In addition to the misinformation, ChatGPT also does not give control over the generated content. Since it scans through a lot of data, there is a probability that its language and words can be offensive or not user-friendly.

Critical Thinking Skills

People from different walks of life are using ChatGPT for different reasons. Students use it to solve their assignments, content writers use it to generate content, and companies use it to answer queries and brand awareness.

Thought processes and skills, which are required to do assignments, content creation, etc., are reducing every day. This is detrimental to society as critical thinking and problem-solving abilities are reduced.

Technology Dependency

With every passing day, human dependency on technology is increasing, which is detrimental to interpersonal and communication skills. Human being social animals, need to interact with humans for different reasons. Technology reduces human interaction and emotional attachment, which is detrimental to society.

Emotional and Human Feelings

ChatGPT lacks emotional and personal intelligence. Although it is developed to be interactive, it can not add emotion and human feelings in its content.

Lacks Search Intent

ChatGPT does not consider the types of emotional attachment of the audience, their religion, sex, age group, and demography. It only reads the query and answers it without knowing the intent.

So, if you search as a middle school student, there are chances that ChatGPT generating content is not age-friendly. 

Recent Even Knowledge

ChatGPT can only provide you with information that has been published online. So, ChatGPT could not provide information for a recent event that has not been published on the internet.


Although Google considers ChatGPT’s content legal, but many forums do not allow content created by ChatGPT to be published. Most recent tools are wise enough to detect the content created by the ChatGPT. Moreover, for academic purposes, ChatGPT is strictly not allowed.


ChatGPT is based on machine learning, and machine learning algorithms are based on old data. So, whatever the content ChatGPT creates, it will lack new ideas. New ideas are the soul of content, and Google crawlers look for innovation in the content. Innovative content will always outperform in the SERPs.

Personal Experience

Experience is another thing that ChatGPT lacks. It might create content that looks like an expert’s work, but that content will already be published, and ChatGPT has just transformed it into its own wording. So, the personal experience, which Google considers in its ranking, would not be present in the ChatGPT-created content.

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ChatGPT is part of our lives these days and is being used for various purposes. It can answer your queries, create content, write codes, and create a summary of a topic.

Google does not reject the content created by the ChatGPT. Still, it is highly unlikely that the content created by the ChatGPT ranks high in the SERPs ranking because it does not include emotion, experience, research intent, authoritativeness, and trustworthiness.

Despite this, ChatGPT has changed the dynamics of writing for the following reasons.

  • It gives a quick summary of the topic
  • It gives you the Headings and subheadings of the topic.
  • It is free of cost and also available round the clock.
  • It helps to make your content mistake-free.
  • It also helps to improve the user experience.

Everything has pros and cons, and how it is used is up to the user. ChatGPT is an excellent and valuable tool that can do wonders if used properly.

About Dlinx Outreach

Dlinx Outreach is an SEO agency known for optimizing websites for better ranking. Our agency has expertise in creating content that could help you rank higher in SERPS.

Furthermore, our team is well-versed in the recent trends and SEO tools that could help you earn unbeatable publicity, visibility, traffic, popularity, and long-term business. Feel free to contact us for further information.

Frequently Asked Questions

Does Google consider ChatGPT illegal?

No, Google does not consider ChatGPT illegal.

Can content created by the ChatGPT rank high in SERPs?

There is a high probability that content created by ChatGPT ranks lower, as it does not have emotions, experience, and trustworthiness, which are the main attributes of content.

What are the benefits of ChatGPT?

ChatGPT can give you a quick summary around the clock and free of cost. It also helps to skim through the topic quickly.

What are the disadvantages of using ChatGPT?

It does not inculcate emotion and experience in its content. Furthermore, its contents lack the search intent and recent information.

Does Dlinx Outreach help to create content that has E-E-A-T in it?

Yes, Dlinx is an SEO agency that can help create content with E-E-A-T  (experience, expertise, authoritativeness, trustworthiness).

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Haiqa Saleem

Haiqa Saleem

Haiqa is head of content at Dlinx Outreach. She is an avid writer and bookworm and has been with Dlinx since 2019. As a true tech geek and an extraordinary content strategist, she leverages her passion for the digital sphere and love for writing to share her knowledge through insightful content. She writes with a data-driven perspective.

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