What Are PBN Backlinks? Are PBN Backlinks Safe For A Site?

What Are PBN Backlinks

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Private Blog Networks (PBNs) have a huge network of websites, and the PBN backlinks are made to create a link between your website and another primary site. This link aims to improve the website’s search engine rankings. However, using PBN backlinks in SEO is highly risky as Google has some strict guidelines for PBN backlinking creation. 

But if you still want to use this method for better ranking, you can go for it, but you will only get short-term benefits. Therefore, it is always encouraging to create high-quality content to make the strong authority of natural backlinks. 

However, the safety of PBN is still being determined, and no one can guarantee its long-term benefits. That is why SEO experts also advise us to refrain from using these tactics and not prefer to recommend them. Well, we will discuss it all in detail in this article. 

Read | Effective Ways to Get High-Quality Backlinks

Primary Role Of PBNs in SEO

Primary Role Of PBNs in SEO

The main goal of PBN backlinks is to increase the authority of the target website. These are designed to deceive search engines, and Google believes this target site is more valuable. 

So, let’s learn the more key aspects of PBNs in SEO:

  • PBNs are used to make backlinks for the target site. Then, these links are placed within the content of PBN and then optimised with the anchor text.  
  • Ranking the PBN links increases the authority and credibility of a website. The more relevant backlinks a website has, the more will be the chances of better ranking.

As you see, the benefits and flexibility of PNB links are controversial, and search engines have certain rules to stop all these tactics. So, the risk is always associated with using PBN backlins. 

Hence, the PBN backlinks also have many merits and demerits. Here you can read them. 

Advantages of PBN Backlinks

Advantages of PBN Backlinks

There are the following pros of PBN backlinks: 

  • You can improve search engine ranking as the anchor text plays a role in this optimisation.
  • Keep control of the anchor text when it meets with the target keyword. Then, the site moves toward ranking.
  • These PBN links are easy to get; you can get the best control over the building and placement.
  • PBN backlinks are the best to compete with the competitor niche as the marketers have full command of creating them for the target site. 
  • These links are fully customised at a lower cost. 

Read | How To Get Backlinks From Instagram

Disadvantages of PBN Backlinks

Disadvantages of PBN Backlinks

There are the following cons of PBN backlinks: 

  • When you use PBNs backlinks, you go against the rules of search engine guidelines. In this case, you can face certain penalties, including your site can drop in ranking or deindexing. 
  • For having short-term benefits for ranking, you can face long-term risks. You can also lose your site’s visibility and credibility.
  • PBNs are illegal in In SEO community, as you deceive the search engine and do not provide the user real value to the site.
  • You can only predict ranking effectiveness if the search engine detects the right tactics.

How Are PBNs Created Using Expired Domains?

How Are PBNs Created Using Expired Domains

Building a private blog network while using expired domains involves several steps. We know PBNs are used to build backlinks for target websites to improve search engine rankings. 

Backlinks show effective results when they are created for an expired domain. It can be time-consuming and expensive, but if you are an expert in building PBNs, you can benefit from it.

Well, first, you have to build the site on an expired domain with the existing authority of the existing owner. Now, the new owner is you, and you just need to add content to that expired domain and link and connect that link within these articles. 

The expenses vary with each expired domain. When the website has high-quality content, it would be more expensive. Then, the PBN owner prefers using AI tools to generate cheaper and copyrighted content.

Now, the question is how you can create PBN backlinks. We know the two easy methods we’ll discuss here for building backlinks. 

1. Building Your PBN

The first method involves creating and using your own PBN network to support your websites. This way, you maintain the PBN sites and link to your web properties within the network. 

When managed effectively, these networks give you positive results for a specific duration.

2. Buying PBN Backlinks

The second method involves purchasing PBN backlinks from existing networks. This technique allows you to gain a significant number of links quickly.

Well, both methods have certain risks. Creating your backlinks can be risky and time-consuming. Buying the backlinks can also be risky in a financial way you may suffer from financial losses.

Read | How to Get Backlinks From Guest Blogging

Safety Aspect PBN Backlinks

Safety Aspect PBN Backlinks

The safety concern of PBN backlinks links with SEO. That is the reason behind it, and it is necessary to understand these safety aspects before implementing PBN backlinks. Here are five safety risks are highly associated with PBN backlinks: 

1. Search Engines Can Penalize Your Website

The most important safety issue associated with PBN backlinks is that you must pay Google penalties if you violate Google guidelines. When a search engine catches some PBNs, it will penalise your site. 

Google crawlers always monitor these susceptible PBNs; if Google detects them, you can lose your ranking in search engines.

2. De-Indexing Of Your Site

The other risk associated with these backlinks is that Google can de-index your website because of PBNs; it will invisible your website on Google searches.

It would be the biggest loss for your business and create a problem for your client to find your online presence on the search engine. 

3. Short-Term Benefits With Long-Term Risk

You can get short-term benefits with PBNs, but always the long-term risks associated with this benefit. The penalties will also cause damage, and you will lose your website’s trust and online credibility.

4. Costs and Time Concerns

The use of PBN can be costly and time-consuming. Therefore, you should stop here if you use PBN with money and time investment. What if Google detects you, and you’ll be banned? Then all your money and time are going to be wasted.

5. Brand Reputation

When you link your website with PBN backlinks, your brand will be affected, and Google will penalise it. Users will lose trust, and your online presence will also be affected. 

Read | Backlinks Vs Referring Domains

Use Safest Alternative Techniques instead of PBN backlinks

Use Safest Alternative Techniques instead of PBN backlinks

Many alternatives to PBNs can also boost your site’s ranking and online visibility. These alternatives focus on website authority in a natural way. So, let’s discuss each one in a line:

  • Create high-quality content and, most important, engaging content.
  • Regularly update and keep the content relevant to your niche.
  • Always optimise your on-page SEO with titles, headings, description meta description and URL structure.
  • Use different SEO tools to find relevant keywords for your business. 
  • Try to focus on natural backlink creation from a reputable site.
  • Interlink your content with other website pages with links. 
  • Social media can also play a role in promoting your content to the target audience.
  • Social media also helps to rank your content on Google.
  • Go for local SEO. You can also optimise your website content for local search.
  • Create and optimise your Google My Business profile.

All these alternative methods are safer and more sustainable for your site growth. However, they can take a long time to show effective results but are more authentic and safer than PBNs. They help to give you long-term improvements and strong integrity to your website.

At Dlinx Outreach, you can get the best services for white hat SEO and sustainable link building. Feel free to contact us for the best services to rank your site. Get your natural and contextual backlinks within high-quality content.  Give your business the online exposure it deserves.


Are PBN backlinks good?

PBN (Private Blog Network) backlinks are not considered the best practice in SEO. But these links offer short-term benefits in ranking improvement. Otherwise, they are associated with certain risks, including deindexing, the invisibility of the site and penalties. 

Are PBN links good for SEO?

No, PBN links are not good for SEO as they violate the rules of search engines. These backlinks can create a bad impact on your site and result in the de-indexing of your site. That is why SEO experts do not recommend using PBN links. 

What is PBN, and how does it work?

PBN is a Private Blog Network and a collection of private sites or blogs that are made for search engine ranking purposes.  PBN work in the form of a huge network and improves content visibility with backlinking ranking power. 

What are the 2 main components of PBN?

The following are the two main components of PBN:

  1. PBN Domains: These are the domain names that the owner has. These are usually expired domains with backlinks in search engine ranking.
  1. PBN Sites: These sites are made on PBN domains. These sites contain all the content of the target website. All the content is of low quality or duplicated. 

Read | How To Create Backlinks in SEO 


PBN backlinks are a great network; using them is not a good idea.  You can create these backlinks for your benefits, and you can also create them. But you should not apply such tactics for short-term benefits as you are involved in a great risk; avoid using these links.  Only focus on sustainable and natural SEO link creation to grow your website for long-term benefits. 

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Muhammad Shoaib

Muhammad Shoaib

Mohammad Shoaib is CEO of Dlinx Outreach, He is also a creative content writer. He has done bachelors in Computer Science, Shoaib delves into the intricate world of Technology, SEO and Digital Marketing to convey complicated concepts in a comprehensible manner. His content is a unique blend of creativity and precision that resonates well with tech experts to novices alike.

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